We all seem to know someone who wants to learn how to play the guitar. Maybe it’s your mother, or your brother, or your next-door neighbor, or your best friend. Maybe it’s you. But they always make excuses: I’m too busy. Lessons are too costly. I want to learn my way.

This is how to motivate others to learn how to play the guitar: encourage them to buy a guitar instruction video. Through the use of guitar instruction videos, viewers learn at their pace, with only a one-time cost involved, and all excuses disappear. Trust me on this one.