I am the new guy building web sites. I am trying to figure out how to pick best domain names for the sites I am building. Just though I would share what I have learned. The domain name is just as important as the content on the site you are building. When I was told this I wanted to find out why. I got hold of several site builders and they all agree that a bad domain name can doom you site to the ignored list. The web surfers look at the domain name and if it doesn’t reflect something about the site content the just pass on it.