For small and medium sized businesses, deciding which company to use to promote their website is becoming an increasing nightmare. Most SME’s now have websites, although these tend to vary widely in terms of build quality and content. Many have dabbled in DIY search engine optimzation; many have not the faintest notion of how to begin. The obvious answer is to visit google and seek specialist advice or companies who specialize in search engine optimisation, website promotion, SEO or whatever terminology you prefer. Now the fun really begins…our SME is faced with a mind-numbing array of possibilities; solutions, quick fixes, assessments, guaranteed results…how can he possibly decide between all this information overload? Our advice is to ignore the hype and go for old-fashioned common sense. Find an option that you feel fits your needs, and ask them for examples of similar projects they have completed. Then contact their customers and find out from the horses mouth. We encourage all our prospective SEO customers to speak to our existing clients BEFORE they come on board. We don’t prime any clients for this; we are satisfied to let our results hopefully speak for us.